Photos can be edited either within the 'Photos' section or directly in a project. Cropping within a project is recommended to accommodate varying template sizes in projects compared to the 'Photos' section. Shutterfly makes searching photos easy with the available Search tools. When in 'Photos,' click the 'Search' bar to activate the search filters and additional search options that use the tags created. As selections are made, the relevant photos will change to the search criteria.
JUMP TO: Helpful Tips | Editing Photos From 'Photos' | Editing Photos Within a Project | Auto Enhance Info | Enabling or Disabling Auto Enhance/VividPics | Change Photo Info | Delete Photos & Videos | Searching Photos Helpful Tips | People Tag Feature | Add a Tag to a Photo | Tagging Multiple Photos | Edit Name of a Tagged Photo | View EXIF Data For Photos & Videos
Helpful Tips
- When creating a project or ordering prints, cropping photos within the project is recommended to ensure images fit as intended.
- Cropping edits made in Photos beforehand may limit the ability to crop images as desired within the project or when selecting prints.
- Filters are unable to be applied to videos.
- Videos are unable to be rotated.
Editing Photos From 'Photos'
- Images can be edited in the 'Photos' section of a Shutterfly account or within a project. Editing within the project helps ensure proper image fitting.
- Sign in to Shutterfly, Click 'Photos', and Double-click on the image.

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- The following edit can be made in the pop-up window:

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- Rotate Right
- Rotates the image 90° to the right.
- Rotate Left
- Rotates the image 90° to the left.
- Crop
- Select a preset Aspect ratio on the right panel or choose 'Free' to drag the white square to the desired crop area.
- To revert to the original images, select 'Original'.
- Downloading an image will always provide the original unedited version.
- Edit
- Click 'Edit' to access options for rotating, cropping, applying filters, and red-eye removal.
- Choose 'Filters' to apply available options: Original, Black & White, Color Tone, Saturate, and Soft Focus.
- Any downloaded image with a filter will still download as the original without a filter.
- To revert to the original image, use filters and select 'Original'.
- Red-Eye Removal
- Select the red-eye area and click 'Apply' to remove it.
- If the box is misplaced, click and drag to adjust it.
- Click the "X" to remove the box.
Editing Photos Within a Project
- Click the photo within the project to display editing options.

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- Edit
- Zoom or crop the photo as desired.
- Enhance the photo by using Auto enhance or a Filter: Original, Vintage, Sepia, Sunshine, Black & White, or Vibrant if desired.
- Rotate
- Rotate the image 90° to the right.
- Swap
- Click Swap and click on the desired image to swap with.
- Full Page
- Click to make the image the full page/background.
- Layering
- Bring the image to the front, bring forward, send backward, or send to back.
- Delete
- Delete the image from the item, but not from the project.
Auto Enhance/VividPics
Shutterfly uses Auto Enhancement technology to analyze and enhance photos, optimizing exposure and colors for superior quality prints. This feature is also known as VividPics, and is automatically applied to all Shutterfly prints and projects.
- Auto Enhance doesn't sharpen highly-pixelated images or lighten excessively dark photos.
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It is recommended to disable Auto Enhance for professionally taken photos.
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The default setting for Auto Enhance is 'Enabled,' indicated by an orange button in the Image Preferences.
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Once a project has begun with Auto Enhance enabled, this setting can only be changed by turning it off each individual photo.
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Disabling Auto Enhance within an account will only affect new projects initiated after the setting has been changed.
Enabling or Disabling Auto Enhance/VividPics
Adjust VividPics/Auto Enhance Within a Shutterfly Account
- Sign in to Shutterfly, Click 'Hi, (Your Name)', and Click 'Account & Settings'.

- Scroll down to 'Photo & Video Details' and Click the VividPics toggle to turn VividPics/Auto Enhance on or off.

Adjust VividPics Within a Project
- Click on the image and Click Edit.

- Click Enhance, Click the Auto Enhance toggle off, and Click 'Done'.

Change Photo Info
- Update Individual Photos
- Double-click any photo or video to open in Full View.
- Click 'Edit' below the date/time and make edits as needed.
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- Click 'Add' below the Tag button, enter the Tag, and click 'Save'.

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- Click 'Add' below the People button, click the person/animal in the photo, enter the name, and click 'Save'.

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- Click 'Add' below the Caption button, enter text, and click 'Save'.

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- If date/time information is not visible, click the 'Edit info' button in the lower right corner to reveal it along with tagging options.
- Update Multiple Photos
- Select items individually or use Shift-Select to choose a group.
- Click 'Tag' on the bottom toolbar, enter the person or Tag, and click 'Add'.

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- Click 'Change Date' on the bottom toolbar, select the correct date, and click 'Set the date'.
Delete Photos & Videos
- Items can be deleted individually or in batches of up to 1,000.
- Items deleted from the trash are unable to be recovered.
- Review the Trash carefully before emptying to avoid accidental deletion.
- Projects containing deleted items may not open.
- Delete Options
- Single Item: Hover over the photo/video and click the trash can icon.
- Multiple Items: Select each item, click the trash icon in the bottom action bar, and click Delete.
- Use Shift-Select to choose multiple sequential items.

- Photos deleted are:
- Removed from the account and any associated albums.
- Removed from shared accounts and any projects where it was used.
- To remove from an album only (without deleting from the account), use Remove from album in Album View.
- Restore Deleted Items
- Click the trash can icon in the lower left corner.

- Hover over the item and Click Restore.

- Use Restore All to recover all items in the trash.

- Important Notes
- Items in the trash are permanently deleted after 30 days.
- Moving items to the trash removes from view but not immediately from the account.
- This includes items used in saved, ordered, or shared projects.
- Immediate Deletion
- Click the trash can icon in the lower left corner.
- Select Empty Trash to permanently delete items before the 30-day period.
Searching Photos Helpful Tips
- From the Photos main page, sort by Date Taken or Added to easily find any most recent uploads.
- The view default is 'Date Taken'.
- Photos can be filtered by Photos Only, Videos Only, or Favorites (hearted) Only.
- Photos can be searched by Date Taken, Places, People, and Tags.
- Tagging Photos is only available when using the Shutterfly website.
- App and mobile web do not support this option.
People Tag Feature
Shutterfly offers a helpful feature that lets customers to tag people in photos, making those images searchable by the tagged individual.
Searching for People Tags
- Click on 'Photos' from the Shutterfly home page, Click the search bar within 'Photos,' and View the People photo tags.
Manually Tag People
- Click on 'Photos' from the Shutterfly home page, Double-click on the photo, and Click 'Add' underneath 'People'.

- Click on the person's face, Type the name of the person, and Click 'Save'.

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- If the person has been tagged before, click on the name in the drop-down box to tag the person.
- Click 'Done Tagging' once all desired individuals have been tagged.
Add a Tag to a Photo
A tag can be added to a photo based on desired grouping, such as location or people.
- Some cameras and smartphones have GPS embedded, in which case, Shutterfly will retain this data and automatically tag photos and videos with the location.
- Go to Photos within the Shutterfly account and Double-click on the desired photo.
- Click 'Add' under Tags on the right side of the screen.
- Type the desired tag and Click 'Save'.
- Click the 'X' in the upper right corner to return to photos.
- Click the Search Photos bar at the top and Scroll down to 'Tags' to view all tagged photos.
Tagging Multiple Photos
Multiple photos or videos can be tagged simultaneously (web only).
- Click on Photos at the top right of the Shutterfly website.
- Select the desired photos to tag and Click the Tag icon on the bottom toolbar.
- Enter the desired tag and Click 'Add'.

- Click 'Person' or Tag'.

- Click 'Done'.

Edit Name of a Tagged Photo
- Photos with the same tag can be edited at the same time.
- Click 'Photos' once logged into a Shutterfly account.

- Click within the 'Search Photos' toolbar and Click on the person or tag that needs to be updated.

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- All photos that are tagged with this name will be displayed.
- Select all photos shown and Click 'Tag'.
- Click the 'x' beside the desired tag to remove this tag.
- Complete steps 3-5 from above.
View EXIF Data For Photos & Videos
EXIF stands for Exchangeable Image File Format, and is a standard for storing interchange information in image files, especially those using JPEG compression.
- Most digital cameras now use the EXIF format.
- When an image is captured and saved as a JPEG file the EXIF meta tag information is also recorded to the image file.
- The meta tag items that are saved includes but is not limited to shutter speed, date and time taken, focal length, exposure compensation, metering pattern and if a flash was used.
- Shutterfly does read EXIF meta tag information to determine the date the image was taken and this information will be used when the image is transferred to Shutterfly.
- Please note: If an image editor is used and overwrites the original file, the EXIF data will be lost.
- Depending on the image editor sometimes this information can be entered back into the image.
Steps for Viewing EXIF Data For Photos/Videos
- Go to Photos within the Shutterfly account.
- Double-click the desired image and View the EXIF data on the right side of the screen for the selected photo or video.